I have always been an avid walleye fisherman, fishing on the Columbia River and painting my own fishing lures. Custom painting began as a hobby of mine over 15 years ago, and now, I finally have had the opportunity of taking it to the next level. I opened Vertical Jigs and Lures because I realized there was a need in the market for a quality product. I pride myself on using only quality materials, and everything I make is hand painted and tied right here in the USA. This business opportunity has proven to be valuable to my family, all while doing what I love.

I also currently serve full time in the Oregon National Guard and have been honored to do so for the last 17 years. That occupation has taken me on 3 tours overseas, and time away from my family, which inspired me to build a successful business to rely on when I retire from the military. Juggling both has become a balance, but both of which I see a purpose for. I am married to my wife Adrienne and we have 3 wonderful children. Hailee 8, Anson 4 & Jade 2. I want the kids to feel involved so they now enjoy helping name the products, thinking of new color combinations, packaging, and supervising! We are a family run small business and everyone helps where they can!

Thank you for your business and I hope to see you on the water.

Tight Lines everyone,

Team Vertical

Matthew Fairbank
CEO / Founder / Painter

Adrienne Fairbank

Adrienne Fairbank
Supporting Wife / LOGISTICS

Joshua Fairbank

Brad Fairbank

Brad Fairbank
Customer Support / Good Idea Man/PAINTER