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QUALITY. INNOVATION. GRATITUDE.

We believe in giving every angler a competitive edge by pushing the limits of walleye baits to the next level. We're driven by quality and innovation that's focused on our passion to make the best walleye tackle for our customers. Ultimately, we want all of our customers to have the best experience on the water using the best gear they can get to land their next personal best.

what our customers are saying

I threw this on my sweetheart's rod yesterday on the Columbia river - 7 Walleyes in the boat and countless good-sized smallmouth.

She was grinning ear
to ear.

Thank you. Yesterday was priceless!

Wade

It's badass when @verticalcustomlures knows you, colors/patterns are on point,
Thanks broski! 😉👊🏼

JROD @fishing_with_the_rods on Instagram