ghost jigs

WNC Reapers

vertical minnows

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QUALITY. INNOVATION. GRATTITUDE.

We believe in giving every angler a competitive edge by pushing the limits of walleye baits to the next level. We focus on quality and innovation that's driven by our passion to make the best walleye tackle for our customers. Ultimately, we want all of our customers to have the best experience on the water using the best gear they can get to land their next personal best.

what our customers are saying

It's badass when @verticalcustomlures knows you, colors/patterns are on point,
Thanks broski! 😉👊🏼

JROD @fishing_with_the_rods on Instagram