Meet the Team

MATT FAIRBANK - CEO, Founder

I have always been an avid walleye fisherman, fishing on the Columbia River and painting my own fishing lures. Custom painting began as a hobby of mine over 15 years ago, and now, I finally have had the opportunity of taking it to the next level. I opened Vertical Jigs and Lures because I realized there was a need in the market for a quality product. I pride myself on using only quality materials, and everything I make is hand painted and tied right here in the USA. This business opportunity has proven to be valuable to my family, all while doing what I love.

I also currently serve full time in the Oregon National Guard and have been honored to do so for the last 17 years. That occupation has taken me on 3 tours overseas, and time away from my family, which inspired me to build a successful business to rely on when I retire from the military. Juggling both has become a balance, but both of which I see a purpose for. I am married to my wife Adrienne and we have 3 wonderful children. Hailee 8, Anson 4 & Jade 2. I want the kids to feel involved so they now enjoy helping name the products, thinking of new color combinations, packaging, and supervising! We are a family run small business and everyone helps where they can!

JOHN ELLIS

I grew up fishing the Columbia river for bass and walleye. As a teenager I spent countless hours in an inflatable raft floating the Yakima river for bass - fishing is what I did and I'd do it at any cost. I caught my first walleye in Scootney Reservoir when camping with my family. It was also the first time I fell out of the boat showing my kid brother how "professionals return fish to the water".

As soon as I was old enough I bought my first boat and spent every free hour I had searching for walleye. After spending way to much cash on gear from nearby stores I wanted something better, something no one else had. That's when I started painting. Over the last 7 years I've ran an online walleye paint shop that was closed in 2020. I'm a family man with a wife and 3 kids, all teenagers, that keep me pretty busy but also support my painting habits.

I'm excited to join the Vertical team and help us reach the next level. Matt and I are really excited for the opportunity to put our creative minds together and come up with great walleye products that will put you on your next personal best!

JOSHUA FAIRBANK - Web Dev

Josh helps us out with web development and graphic design. He also specializes in apparel design and runs flattopapparel.com.

BRAD FAIRBANK - Painter

Brad helps us out from time to time when we need painting support. He's the idea man behind the Tequila Sunrise, Wicked Tuna and Cobra Venom Bandits!

ADRIENNE FAIRBANK - Customer Support

Adrienne is the backbone of customer support and logistics at the Vertical headquarters.