The Vertical Minnow was designed to allow maximum time in the strike zone fishing for Trophy Walleye. With its unique design it will land Vertically, suspending the hook off the bottom. This allows for a better hook-up ratio, less bottom snags, less lures lost, less time tying and more time fishing. The Vertical Minnow is the original stand up blade bait! Every lure is hand crafted and painted in the USA!